In 2019, 90 percent … Stories, blogs, YouTube vlogs, and everything in-between has broken down the usual obstacles that exist between celebrities and fans. Indeed one L.A. ice cream man c… In what is something of a reversal, Instagram has essentially become a blogging platform for many influencers, with long-form captions often the centerpiece of a post. Finally, I think that there will be more high-profile ad campaigns, featuring influencers. A longer relationship can mean a bigger incentive to perform well than a one-off or short-term sponsorship. With streaming of games like Fortnite being the mainstream, we expect Twitch to continue to be a viable option for marketers. Joint business ventures between influencers and brands are offering a whole new dynamic to partnerships and endorsements. There’s also the reverse side, where successful entrepreneurial influencers are launching their own products and securing lucrative deals with big retailers. Influencer marketing has produced a great revenue stream for social media stars, and platforms realize the significance of continually improving creator monetization options. One of the most significant influencer marketing trends in 2020 will involve influencers that aren't even human. Logan Paul — YouTuber, podcaster, entrepreneur, boxer: “I believe 2020 will be the year of authenticity for both brands and creators. 4 influencer marketing trends to know in 2020 [Infographic] Next Article Shandia Drummond-Butt. What Are The Top Influencer Marketing Trends In 2020? Brands want to be involved with personalities who can form genuine bonds with their audience. Twitch, meanwhile, is a familiar network which now boasts many of the top gamers and streamers in the world. This has led a substantial decrease in vanity marketing—that is, paying big money for a mega-influencer to endorse a product and generate millions of impressions. In addition, brands have a greater opportunity to build trust between themselves, the influencers, and their audience. Mega-influencers have priced many brands out of the market, with top talent charging over $1 million per post. I think the strongest influencers will continue to create more channels to reach their fans directly, so they are not at the whim of a third party, like YouTube or Instagram.”, Jerry Barajas — Talent Manager Studio 71: “First, TikTok is still growing and brands will soon follow. One intense thunder storm, my first ride in a bush plane, and some really glorious clifftop sunrises later and I’m left constantly thinking “This is soo not what I thought South Africa looked like”. This influencer marketing trend was popular in 2019 and is here to stay. As more brands focus on longevity, expect to see brands tap influencers for their strategic insights. The new influencer marketing trends in 2020 will shape the activities and marketing plans of many brands and companies. In our 2019 survey, one-third of marketers said that the rising cost of influencers was a leading challenge in the industry. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, The Best Virtual Keynote Speaker I’ve Ever Seen, The Four Universal Traits We Want From Leaders During Crisis, How To Keep Political Distractions Out Of The Workplace, Here Are Fast-Growing Jobs For The Future, Study Shows People Leaving High-Taxed Cities Like New York And San Francisco To Sunny Business-Friendly States, 5 Ways To Help Your Work Relationships Thrive Despite Conflicting Political Views, Make Meetings Hard To Get Into And Great To Be In, In 4 Steps, 6 Ways To Build Culture In A Hypergrowth Company, Avoid This Time-Management Mistake In 2021—Your Calendar Will Thank You. 8 Influencer Marketing Trends for 2020. Just as any partnership requires trust and mutual interests, brands and influencers realize the importance of forging strong relationships. As one of the hottest influencer marketing trends on marketers’ radars, we’ll see influencer tiers continue to evolve. I'm optimistic that "influencers" won't continue taking brand money just because of a big check, but rather because it aligns with their message. Fashion and beauty brands are most commonly found to be gifting these elaborate trips. Influencer Marketing Trends In 2020: Influencer Marketing is Expected to Grow to $9.7 Billion This Year! Another trend that will prove to be effective in 2020 for influencer marketing is long term partnerships with influencers. We’ve become accustomed to gaming brand activations on Twitch, but several large non-gaming brands are making their presence felt on the platform. Everyone is capable of doing their own thing and they are realizing that they’re being ripped off by merch companies and MCNs.”, Lisa Filipelli — Partner Select Management Group: "Perhaps it was that awkward Emmy's moment but Hollywood started to take a closer look at TikTok this year, which is proving itself to be a fascinating place to find some great new creators! There’s also free two day shipping on any order over $50! Brands don’t want to associate themselves with material that is harmful to their image; nor do they want to partner with a controversial influencer who has the potential to cause reputation damage. The influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many industries. ZINE’s annual influencer marketing report surveyed 1000 influencers and 100 brands to understand the true state of the influencer marketing industry in 2020. Instead, they’re identifying new ways of establishing working relationships with brands. Pass along your details so we can collaborate for future campaigns. Let us create a custom campaign to fit your brand's unique needs. Broadly speaking, there are five on Instagram, arguably the most important channel for influencer marketing. I've even hopped on! As social media, and its creators, slowly becomes recognized as true needle movers, I think we'll start to value ourselves in a way that's tantamount to the advertiser spend currently taking place in the mainstream media.”, Erika Costell — YouTuber, singer, entrepreneur: “The first trend that I see is that people want compelling "bite-size" content that they can quickly consume and share with their friends. The coronavirus pandemic has changed the way the whole world … 5 days a week in #MyCCLook ❤️ comment below with your favorite look! How Influencer Relationships will look in 2020. If the sponsor has already handed over the money, it’s too late. Influencer Marketing Trends 2020. In addition, successful influencers are becoming more confident and selective in which brands they partner with. Our survey indicates that 17% of companies will spend over half their marketing budget on influencer marketing. They are moving beyond merch to drive revenue. 2020’s increase in social activism spotlighted a lack of diversity in influencer marketing and inequality faced by Black content creators. Thanks to improved ways of measuring ROI, brands have started optimizing their strategies. With many brands being held accountable for tokenism … We can expect the use of smaller influencer tiers to increase as influencer marketing strategies grow more diverse and sophisticated. All Rights Reserved, This is a BETA experience. As we alluded to earlier, it’s becoming ever-more important for brands to nurture long-term influencer relationships. 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