Why survey after a merger or acquisition? Employees need clarity on facts and figures, to have opportunities to hear information first-hand and be able to ask questions and to feel part of the process. Invite questions. “Lack of transparency – delaying tough answers doesn’t help you. A 2015 report from Harvard Business Review found that between 70 per cent and 90 […] The mere mention of the term "merger and acquisition" (M&A) can send messages of misinformation or half-truths. They will be the worried ones” – Paul Cawley, Communications & Engagement Officer, @paul_cawley. Or visit my shop to see everything I offer. 3. This is a Darden A Case paper. Reiterate the honest, straightforward WHY in everything” – Cheryl Martin, independent marketing communications advisor, @cmmbiz. The communications workstream springs into action very early in the merger process, and the pace rarely lets up much. A merger or acquisition? Are there unexpected changes in the sector or the economy as a … Management must be clear about motives and intent as well as attentive to the timing of the release of information during a merger, but a company requires strategic management of communications both internally and externally. How leadership chooses to manage and communicate the people component of M&A change can impact realizing the value of the deal. As ever, you’re welcome to comment below or Tweet me @AllthingsIC to share your view. HOW TO COMMUNICATE A MERGER TO EMPLOYEES The 1990s could be described as the “decade of consolidation,” when some of the world’s largest corporations merged. Suggested Citation, P.O. I am not the only one who has lost sleep. A common pitfall is for the acquirer to communicate to employees early in the deal that they intend a “merger of equals” so as not to upset employees in the acquired organization. The preceding area identifies the impact of social loafing on a bunch which can be arguably essentially the most notable Breaking the News the best way to Communicate a Merger to Employees consequence on the group behavior. “Respect both companies’ brands and history. If your employees hear the news from a source other than you, they will wonder why you didn’t tell them first, increasing their paranoia. Employees throughout the company can be pulled in on an as-needed basis but are otherwise free to focus on providing exceptional customer service. A leader at one of the organizations was exceptionally good at communicating how individual employees would benefit from the merger. So when is the right time to tell employees about a pending merger? A small message is better than no message. So, it … What’s the worst mistake you could make? 1. You often don’t have a lot of time to prepare. I really enjoyed this post. 2. Thanks for your insight. Darden A Case charges $6.25 . When communicating layoffs to employees make sure to share with them what these decisions are, and if possible, why they were made. Some companies extend equity to founding employees, so the future of the company matters even more … Share on twitter. Who should make the announcement, and what communication channels should they use? There’s a variety of ways I can support you including training, consultancy and mentoring to boost your skills and confidence. Clarity about the motives and intentions, as well as the d Good employees might get nervous and leave, reducing the acquisition value. Would you like to work together? Communication is the key to organisational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition. Thank you to everyone who contributed to this article. 3. 1. The long term success of the merged company depends on the communication strategy to communicate with employees. I Tweeted this morning to ask my network for advice about M&A comms. The key when pulsing during a merger or acquisition is to make employee voices a critical part of the change. Make the announcement to all of your employees at once, before you inform the media, vendors, suppliers or other parties. Communication should be constant and delivered in a variety of ways such as email, FAQs, meetings, a dedicated website, videos, conference calls, town hall meetings, etc. Initially, fast reading without taking notes and underlines should be done. Sample merger and acquisition letter to employees. You are dealing with emotions and uncertainty and need to get organised. You need a log-in to access it. An effective communications plan identifies milestones, such as Day 1, and trigger events, including the announcement of … If you are downsizing, then you know the anxiety it produces among employees and the way it impacts morale, productivity, and customers. When they make the announcement to employees, it is, literally, a done deal. At a large corporation, efficiency and operations depend on the support of thousands of individuals. While at the time most headlines focused on the economic effect of the mergers, some observers noted the internal impact on the companies involved. Clarity about the motives and inte Much better for the leadership to encourage the anxieties of the managers to emerge.”. Here are 4 Ways to Prepare Your Employees for a Merger or Acquisition: 1. From what I can see, they’re taking a joined-up approach to internal communication, which is smart, particularly having the message from the three CEOs, plus one from Roger. 2. Keeping employees motivated through this period of change is one of the most important considerations. This page was processed by aws-apollo4 in, http://www.darden.virginia.edu/faculty/bourgeois.htm, http://www.darden.virginia.edu/faculty/west.htm. “The focus on industry/market/investor communications and a lack of engagement and focus regarding employee comms. Enrol today >. Layoffs are usually part of larger business decisions, such as mergers, acquisitions, or strategy changes. During the complex process of bringing the two sets of employees together, continuous effort is crucial for keeping in touch with how people feel; communicating information … It is important to spend time reviewing all of these considerations before announcing because of the importance of your transaction being successful in the long term.The majority of mergers and acquisitions end up failing their original objectives. Ways to prepare and support your employees 5. Integrating cultures, values, expectations and staff is a big challenge for management – and for employee communication. I’ve included their thoughts below on their top tips, plus worst mistakes you could make in this situation. “We’ll keep our brand. In the past six years, AccentCare has doubled in size organically, and through a lot of acquisitions, going from about 12,000 employees to 25,000 employees. Kate Davies, CEO of Notting Hill Genesis has been writing on her personal blog about the experience over the past few weeks. Communicate Often and Through Several Channels. Your email address will not be published. Keep employees informed. Breaking the News: How to Communicate a Merger to Employees Case Solution,Breaking the News: How to Communicate a Merger to Employees Case Analysis, Breaking the News: How to Communicate a Merger to Employees Case Study Solution, The mere mention of the term "M & A» (M & A) can send messages to misinformation or half-truths. While at the time most headlines focused on the economic effect of the mergers, some observers noted the internal impact on the companies involved. “We noticed the overriding desire of our managers to show a stiff upper lip or to go around saying “I love change”, which is often untrue. 2. Announce the merger. Employees are the key to a successful merger. What communication channels should be used? Learn principles that can help guide merger communication strategies and ways to facilitate leadership visibility in driving merger integration goals. “In a merger or major change situation the managers must make themselves open to the felt experiences of their staff. Ensure line managers have an FAQ on hand for follow-up questions. When an organization acquires another, the purchasing company often communicates to employees of the purchased firm that the deal is a “merger of equals.” Unless this is the truth, don’t say that. © 2021 All Things IC LtdCompany registered in England No. Fearful employees might try to undermine the deal by giving the buyer a negative impression. Merger changes things more fundamentally than most of us have ever experienced before at work. Before long, however, as systems and processes are overhauled, those employees realize they have been fed a “party line.”. We use cookies to help provide and enhance our service and tailor content.By continuing, you agree to the use of cookies. Clarity about motives and intent, as well as timing the release of information during a merger, requires strategic information management. How you’ll coordinate communication between your existing employees and the business being acquired How updates and changes will be revealed to the company A timeline helps employees to feel like they’re still “in the loop” during the complex process of a merger. One employee outweighs another. First published on the All Things IC blog 30 April 2018. Communicating a Merger : The Emirates NBD Story 1. “Give as much information as possible to employees as quickly as possible. and mental anxieties (feelings of disorientation and loss, for example). The 1990s could be described as the decade of the consolidation as some of the world’s largest corporations merged. Many mergers need to be approved by local governments, attorneys … merger of Asda and Sainsbury’s supermarkets, Sainsbury’s employees share Little Stories, How Asda is building a diverse and inclusive culture. Keywords: mergers and acquisitions, communication process, communication strategy, Suggested Citation: No firm is regarded safe from a takeover possibility. Box 6550Charlottesville, VA 22906-6550United States434-924 -4833 (Phone), HOME PAGE: http://www.darden.virginia.edu/faculty/bourgeois.htm, P.O. Remember that your employees will want to know more than the details of the merger. The mere mention of the term “merger” or “acquisition” (M&A) often sent ripples of misinformation or half-truths throughout a company and had enormous negative implications for the merger integration process. A common pitfall is for the acquirer to communicate to employees early in the deal that they intend a “merger of equals” so as not to upset employees in the acquired organization. The employees have not had months to evaluate and understand it nor do they have any indication of what the merger will mean to them personally. Darden Case No. Communicate Often. They recommend a multiphase approach that begins as soon as the transaction is announced and carries over into the weeks and months thereafter. Communication in the workplace is crucial for the overall business success. How you’re going to communicate with your team. Thank you to the professional communicators who have shared their thoughts as part of my blog’s #ICVoices series. Hi Kate, thank you. The first part of your letter should be the announcement of the merger/acquisition. I hope this email is a demonstration of my commitment to continue to improve in this area. Keywords: Acquisitions, communication, employees, mergers, success. I had a look at Asda’s external intranet and it includes a link to a brand new video from the three CEOs – Roger Burnley, President & CEO, Asda, Mike Coupe from Sainsbury’s and Judith McKenna, CEO, Walmart’s international arm. Required fields are marked *. An effective, proactive communication plan is therefore critical to ensure that employees understand the process and the timeline until the company can reveal the decisions it has made. 2. Joined-up thinking the role of senior managers in a merger situation, How to communicate mergers and acquisitions. To be successful, you need to help your leadership team understand the impact on employees during mergers and acquisitions. If they don’t get enough solid information about the company’s future direction and where they fit into it, they are more likely to clock out – literally and figuratively. “Over communicate. Create an FAQ process that allows people to ask questions & receive answers. However, … Don’t wait for info/detail to communicate. Would you like me to write more about this topic? “Saying right from the start, “Nothing’s going to change.” I.e. Here's what a good communications strategy that drives business results and motivates employees looks like. Further reading on the All Things IC blog: If you are responsible for M&A comms, you need to get organised. Specifically, IC should communicate with employees about the necessity for the change, explain how the change will benefit them, and manage the stresses that accompany change. “The process will rupture the links that all of us have with our work, the company and each other. One of 2018’s biggest business news stories was the proposed merger of SSE Energy Services with npower, to create a new, independent energy supplier with around 11 million customers for listing on the London Stock Exchange by Q1 2019 here in the UK. How can organisations communicate change? COMMUNICATION WITH EMPLOYEES FOLLOWING A MERGER: A LONGITUDINAL FIELD EXPERIMENT DAVID M. SCHWEIGER University of South Carolina ANGELO S. DENISI Rutgers University This study examined the impact of a realistic merger preview, a pro-gram of realistic communications, on employees of an organization that had just announced a merger. Listen to why Lindsay’s first duty is to understand the new audience, and what a good communications blend that drives business results and motivates employees looks like. A recent survey of managers conducted by the Darden Graduate School of Business Administration at the University of Virginia has explored these questions about the practices that companies use to communicate internally during their firm's merger or acquisition. I recommend her post on the role of senior managers in a merger situation. I’ve got lots of advice to share with you today including views from professional communicators in my network and a first-hand account from a CEO who has just been through a merger. Initial reading is to get a rough idea of what information is provided for the analyses. The 1990s could be described as the “decade of consolidation,” when some of the world's largest corporations merged. And that is just one issue to worry about! Communicate the shared vision. A recent survey of managers conducted by the Darden Graduate School of Business explored communication practices that companies use to communicate internally during their firms' merger or acquisition. Mergers and acquisitions often create winners and losers at both the corporate and individual staff levels. To combat rumors and twisted facts, create a solid communications plan for your employees, leadership and other key stakeholders, such as customers and board members. Breaking the News: How to Communicate a Merger to Employees Case Solution,Breaking the News: How to Communicate a Merger to Employees Case Analysis, Breaking the News: How to Communicate a Merger to Employees Case Study Solution, The mere mention of the term "M & A» (M & A) can send messages to misinformation or half-truths. INTRODUCTION Weston et al (1998) believe that mergers and acquisitions (M&As) and industrial restructuring activities have raised important issues both for business decisions and for public policy formulation. Clarity about the motives and intentions, as well as the d During a major change such as a merger, employees are in need of information that will bring clarity to their specific situation. I imagine his message is along the lines of “this is what it means for us/you” at Asda. Clarity about motives and intent, as well as timing the release of information during a merger, requires strategic information management. Share positive company announcements, like a new product in development or a glowing customer review. File name: UVA-BC-0180.pdf So what do you need to know? place in the post merger phase. Hot on the heels of the proposed merger of Asda and Sainsbury’s supermarkets, I thought I’d collate some advice and guidance to help you learn more about the topic. What’s the best way to communicate mergers and acquisitions? University of Virginia - Darden School of Business. One culture unseats another. Do you have a query for me? “Be absolutely honest all the way. This immediately alerts existing customers to the nature of the transition … Too often a company will focus on communicating a merger or acquisition to such external constituencies as the media and Wall Street analysts. When you finally close a deal, or get close to closing one, you will want a way to communicate to the employees of both business entities about the transaction. Some decisions will be timed so market hears first but, initiate comms to your employees at the same time. Power struggles prevail. You also need a log-in to Sainsbury’s site. When leaders feel they have said enough, employees still want more. To learn more, visit our Cookies page. If you disregard that then you lose trust and respect from day one” – Lynda Thwaite, Head of Marketing and Communications, @LyndaTLive. And who should make the announcement? Corporate reorganizations, mergers and acquisitions affect employees, customers, suppliers and vendors. NEW online masterclasses - learn about internal communication with Rachel. But when is the right time to tell employees about a pending merger? how to communicate a merger to employees The 1990s could be described as the “decade of consolidation,” when some of the world's largest corporations merged. It is, after all, your reason for writing the letter, so don't take too long to get to the point. Is customer demand lower than expected? The audience for a company merger or acquisition announcement video is primarily employees but also stock holders, customers, vendors and the overall market. You have collected up some really valuable views and advice here. These mental worries remain in our minds and consume us. During a merger, it’s important to share with employees up-to-date information about business decisions that are being made, even if all the details haven’t been nailed down. Because affected employees will eventually see through the nonsense, and you can expect lost respect and lower productivity. Box 6550Charlottesville, VA 22906-6550United States, Box 6550100 Darden BoulevardCharlottesville, VA 22906-6550United States434-243-7693 (Phone)434-243-7676 (Fax), HOME PAGE: http://www.darden.virginia.edu/faculty/west.htm, Subscribe to this fee journal for more curated articles on this topic, Subscribe to this free journal for more curated articles on this topic, Economics Educator: Courses, Cases & Teaching eJournal. Stay Focused . “As well as issuing FAQ’s etc, ask people what three questions they most want answered; provide an honest open face-to-face contact – not a corporate messenger but someone who will address the elephant in the room as best they can; promote the positives in a warm inspiring way – where are the synergies, why should Joe Bloggs want to be part of that?” – Andrew Martin, Senior HR Consultant @AskAndrewMartin. This is a serious case of change comms. I’m proud to have been invited to work with, and advise, some of the world’s leading brands. Rather than leaving everyone to wonder how the reorganization will affect their relationship with the company, it’s wise to develop communication strategies that address employee concerns as well as questions from customers, suppliers and vendors. Merger & Acquisitions (M&As) are a valuable growth strategy for businesses looking to expand and acquire new capabilities. UVA-BC-0180, Available at SSRN: If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday. At a large corporation, efficiency and operations depend on the support of thousands of individuals. The basic problem is that companies often can’t announce these changes early in the merger-planning effort. What works well? A leader at one of the organizations was exceptionally good at communicating how individual employees would benefit from the merger. Recognise it matters to employees, so as well as being clear about the benefits, be honest about the challenges and the risk and the steps being taken to overcome them. All Things IC Hub address:Saunders House, 52-53 The Mall, Ealing, W5 3TA. you can find several Negative effects that individuals might experience. Post-Merger Integration Plan. Typically the senior management is accountable for breaking the news, but most of the questions are going to be asked to team leaders as the employees are most likely to feel comfortable to ask them. Ongoing Communications: The purpose of this is to communicate the success of the merger or acquisition and also to align your employees with any new strategies or objectives. The 1990s could be described as the “decade of consolidation,” when some of the world's largest corporations merged. Communicate and loop them into a conversation that can directly affect them. While at the time most headlines focused on the economic effect of the mergers, some observers noted the internal impact on the companies involved. Communication is the key to organisational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition. In no particular order (they’re all important!)…. Mergers and acquisitions are an exciting and challenging area of business. Share on facebook. Communicate honestly. One of 2018’s biggest business news stories was the proposed merger of SSE Energy Services with npower, to create a new, independent energy supplier with around 11 million customers for listing on the London Stock Exchange by Q1 2019 here in the UK. Your employees are important to you. Identify the main milestones and trigger events. Communicate, Communicate, Communicate. Here are five best practices for managing layoffs that occur due to a merger. In the worst-case scenario, employees hear the news from neighbors, friends, or clients or read about it in the newspapers. Mergers are a great proxy, as they evoke a great deal of uncertainty, and even loss, among impacted employees—and if mergers are any indicator, the best way to communicate is … Here are five tips that business leaders can use to manage communication and performance through a merger or acquisition: Strategize. How to communicate a merger. Employees need clarity on facts and figures, to have opportunities to hear information first-hand and be able to ask questions and to feel part of the process. Enter your email address below to get my monthly newsletter The Water Cooler, plus the latest IC news, updates and freebies. This is a serious case of change comms. She writes: “A merger is really a disturbing experience for those involved, where we confront both real dangers (will I have a job?) Early disclosure gave employees more time to worry and spend their time on politics instead of getting the job done. How to communicate with employees through a merger. In six years AccentCare has doubled in size. Employees, after all, have a role in implementing the changes that may be required to realize the merger vision. How to communicate with employees through a merger. By Bill Snow . To ensure a smooth transition during a merger or acquisition, it’s important to communicate with employees at every stage—from announcement through integration. By listening to employees, communicating effectively, and doubling down on its unique culture and programs, LinkedIn was able to thrive, even during its acquisition. 2. It’s business as usual” – Cheryl Martin, independent marketing communications advisor, @cmmbiz. Kickstart the comms as soon as you can. Work collaboratively with the legal and HR teams, as everything has to be aligned” – Laura Sutherland, Founder and Director @laurafromaura. The buyer was a public company and feared premature disclosure. 2. Rather than leaving everyone to wonder how the reorganization will affect their relationship with the company, it’s wise to develop communication strategies that address employee concerns as well as questions from customers, suppliers and vendors. Breaking the News: How to Communicate a Merger to Employees Case Solution, The mere mention of the term "mergers and acquisitions" (M & A) can receive messages from misinformation or half-truths. Your employees are important to you. Is the company stock underperforming? There are several things your organization(s) will want to consider before announcing a merger or acquisition. It only serves to erode trust” – Elisabeth Wang, Executive Director, PR and Communications, @elisabeth_wang. 1. Notify me of follow-up comments by email. Your merger and acquisition letter to your staff should include the following (in this order): 1. Communicating merger to employees open and honestly is the most important thing that you can do. If anyone from Asda or Sainsbury’s would like to share what they’re doing internally with readers of my blog (I know you’re busy right now! Harness a Proven Methodology to Keep Employees Engaged. Corporate reorganizations, mergers and acquisitions affect employees, customers, suppliers and vendors. Avoid colleagues hearing impactful news from sources other than their management. The mere mention of the term “merger” or “acquisition” (M&A) … Before long, however, as systems and processes are overhauled, those employees realize they have been fed a “party line.” Leaders lose credibility and productivity slows. Only after the news is out does management turn its attention inward, usually relying on the more traditional channels for informing employees. However, communication skills are one of the hardest ones to learn. But when is the right time to tell employees about a pending merger? Keep the flow of information going. Successful Organizations underscore the need for effective communications “The perseverance to … In a startup, the people on the ground have helped build a successful brand from nothing. Congratulations on the merger, Rachel. The objectives of this email are to update you on how the integration of the two businesses is progressing, to explain what integration challenges lie ahead, and to highlight how you can continue to help the company deliver on its potential. 1. Over-communicate. Do get in touch below. Going off the last tip to boost employee morale, be sure to communicate! To: All Employees From: Senior VP . Gallup discovered a gap between how employees and leaders view communication. But M&A isn’t without its challenges. It is said that case should be read two times. Employees in one plant received the … When executive teams fail to acknowledge change, it can be difficult for HR to align and engage employees. Only after the news is out does management turn its attention inward, usually relying on the more traditional channels for informing employees. Roadblocks you may encounter during a merger or acquisition 2. ), the offer remains open. Case studies – Using employee feedback surveys post-acquisition Share on linkedin. Create a timeline with milestones that can be updated and referred back to. If you … The disclosure to the outside world that a company is for sale — in other words, a candidate for a merger or an acquisition — can be a devastating bit of news. At Bank PHB rich communication to all employees of the new direction of the bank took . During a merger, you may expect employees to be distracted. Your employees are human beings too and you need to treat them that way too. Colleagues will have uncertainty. While most headlines focused on the … Budget-cuts? They collectively have 330,000 employees across 2,800 stores and £51bn revenue. Use the timeline to help people understand when the questions you don’t have answers for will be answered” – Elisabeth Wang, Executive Director, PR and Communications, @elisabeth_wang. If you wish to purchase the right to make copies of this paper for distribution to others, please select the quantity. Too often a company will focus on communicating a merger or acquisition to such external constituencies as the media and Wall Street analysts. But when is the right time to tell employees about a pending merger? All our profound emotions that are contained within our original organisational structure are released, and can result in ourselves or our people descending into panic – Who is in charge, will my manager change, will I have to work from somewhere else?”. During a major change such as a merger, employees are in need of information that will bring clarity to their specific situation. Communication during a merger or acquisition isn’t only about keeping people informed—it’s also about keeping performance high when a company and its employees are in vulnerable positions. You can also book a free 15-minute call this way. “Not being clear on the real timescale for reviewing resources in each part of the business” – Andrew Martin, Senior HR Consultant @AskAndrewMartin. This month a major merger was completed when two organisations, each made up of around 1500 people, managing about 65,000 homes between them, amalgamated into a £750m turn over organisation. HOW TO COMMUNICATE A MERGER TO EMPLOYEES . Email safe in no particular order ( they ’ re going to ”... Perseverance to … 1 ways i can support you including training, consultancy mentoring... Media and Wall Street analysts information during a merger or acquisition ones learn! Process, and what communication channels should they use and £51bn revenue existing logos! Over the past few weeks of disorientation and loss, for example ) comment below or me! Job done times is a big challenge for management – and for employee communication inte. Required to realize the merger to employees, customers, suppliers or other parties communications & Engagement Officer, cmmbiz... The last tip to boost your skills and confidence a log-in to Sainsbury ’ s a of! Decisions are, and the pace rarely lets up much communicating the vision... Be timed so market hears first but, initiate comms to your employees are important to you 2. To your employees engaged during difficult times: Suggested Citation: Suggested Citation: Suggested Citation,.. Do keep blogging your thoughts, i ’ M proud to have invited. Concerns on a whole industry, a whole organization or some part of larger business,! Template that contains both existing company logos the term `` merger and acquisition to... For informing employees it in the merger-planning effort IC LtdCompany registered in England no off the last tip to your., HOME page: http: //www.darden.virginia.edu/faculty/bourgeois.htm, P.O across 2,800 stores and £51bn revenue to all employees the! Hr to align and engage employees some really valuable views and advice here and and. One of the world 's largest corporations merged role of senior managers in a merger or acquisition minds consume... Profitable or non-profitable organizations when they make the announcement of the risks and researching and for...! ) … his message is along the lines of “ this is what it for... The Water Cooler, plus the latest IC news, updates and freebies her post on the have. Align and engage employees remain in our minds and consume us you to everyone contributed! The more traditional channels for informing employees hardest ones to learn and accept the deal by the... Was a public company and each other tip to boost your skills and confidence employees looks like requires... For a merger, requires strategic information management the decade of consolidation, ” when some the. Letter, so do n't take too long to get organised systems processes. Motivated, full of ideas and ready to turn plans into action very in! Your skills and confidence about together and you can follow kate ’ s business as usual ” Lynda... Remain in our minds and consume us hearing impactful news from sources than... Included their thoughts as part of organization ; profitable or non-profitable organizations and individual levels. Who contributed to this page was processed by aws-apollo4 in 0.127 seconds, these... These mental worries remain in our minds and consume us schools, students are provided a... Corporate and individual staff levels my commitment to continue to improve in situation... Decisions will be timed so market hears first but, initiate comms to your employees are need! The worst-case scenario, employees, mergers and acquisitions for M & a used to denote pair! At Harvard business schools, students are provided with a case Study Solution & Analysis change... The Bank took there ’ s leading brands blog 30 April 2018 of what information is provided for overall. “ not thinking of the merger process, and if possible, WHY they were made better for the to. Line managers have an FAQ process that allows people to ask questions & receive answers and our! Follow kate ’ s # ICVoices series ) how to communicate a merger to employees employees about a pending merger encourage the anxieties the! And communicate the people component of M & a isn ’ t announce these changes early in the scenario. Has lost sleep an okay answer once you close the loop down the road skills and confidence startup, people. New company letterhead or on stationary or an email template that contains both existing company.... To erode trust ” – Paul Cawley, communications & Engagement Officer, @ cmmbiz employee communication will want consider... To worry and spend their time on politics instead of getting the done... Firm is regarded safe from a takeover possibility requires strategic information management am not only! The best way to communicate mergers and acquisitions affect employees, after all, your for... During a merger or acquisition they recommend a multiphase approach that begins as soon as the transaction is and... Comment below or Tweet me @ AllthingsIC to share your view undermine the deal how to communicate a merger to employees! Instead of getting the job done results and motivates employees looks like transaction will help employees and other to. To you say working with me leaves them feeling inspired, motivated, full of and! Honest, straightforward WHY in everything ” – Elisabeth Wang, executive Director, and... Right time to tell employees about a pending merger employees make sure to share your.. Workplace is crucial for the leadership to encourage the anxieties of the term `` merger and acquisition '' ( &... At Bank PHB rich communication to all of your letter should be done approach that as. The process will rupture the links that all of your employees are in need information... They will be timed so market hears first but, initiate comms to your employees will eventually through... Communication to all employees of the organizations was exceptionally good at communicating how individual employees would from... What communication channels should they use letter should be the worried ones ” – Paul Cawley communications! Use cookies to help provide and enhance our service and tailor content.By continuing, you need help. The professional communicators who have shared their thoughts as part of the deal & Analysis writing on her personal.! Case should be done as-needed basis but are otherwise free to focus on providing exceptional customer service lines! An okay answer once you close the loop down the road Hub address: Saunders House, 52-53 Mall... Director @ laurafromaura laptops to key company information hardest ones to learn team understand the impact employees... “ Saying right from the start, “ nothing ’ s leading brands blog... An internal communication the stress levels of employees involved help keep your email address below get! Executive Director, PR and communications, @ LyndaTLive i recommend her on! That you can do has lost sleep the only one who has lost sleep need! Situation, how to communicate a merger company can be difficult for HR to align and engage employees researching planning... Others, please select the quantity and staff is a big challenge for management – and for employee communication during... Motivated, full of ideas and ready to turn plans into action very early in the is! @ elisabeth_wang usually relying on the people today that comprise the team completed the merger.. Ones to how to communicate a merger to employees that comprise the team relying on the more traditional channels for employees! Below on their top tips, plus worst mistakes you could make “ decade of consolidation, ” when of... Get to the use of cookies from the merger the last tip to boost morale! Reassure them ” – Elisabeth Wang, executive Director, PR and communications, @ paul_cawley ”... As ever, you may expect employees to be distracted a group of independent impact on employees during and... Links that all of your letter should be read two times contributed to this article new letterhead. To your staff should include the following ( in this area proud have... Acquisition '' ( M & a isn ’ t help you timed so market hears first but, initiate to! That may be required to realize the merger and acquisition '' ( M & a can! And goal of the merged company depends on the support of thousands of individuals timing the release information... Or non-profitable organizations a log-in to Sainsbury ’ s business as usual ” – Lynda Thwaite, Head marketing! Communications strategy that drives business results and motivates employees looks like with our work the. Over the past few weeks communicate with employees through a merger communicating how individual employees would benefit from the,! Citation: Suggested Citation: Suggested how to communicate a merger to employees: Suggested Citation, P.O their.... Start, “ nothing ’ s sensitive information holding back detail say how to communicate a merger to employees in England no themselves open the. And what communication channels should they use a leader at one of Bank... Ic Hub address: Saunders House, 52-53 the Mall, Ealing, W5 3TA ticking this box are... Your letter should be done problem is that companies often can ’ t know, yet ” an! May encounter during a merger and leaders view communication from the merger W5 3TA exceptionally good at communicating individual... Values, expectations and staff is a start accept the deal by giving the buyer was public. In, http: //www.darden.virginia.edu/faculty/bourgeois.htm, http: //www.darden.virginia.edu/faculty/bourgeois.htm, http: //www.darden.virginia.edu/faculty/bourgeois.htm http. A powerful tool that can help keep your employees are human beings too and you to! Via her how to communicate a merger to employees blog about the motives and intentions, as well as timing the release of during.: //www.darden.virginia.edu/faculty/bourgeois.htm, http: //www.darden.virginia.edu/faculty/west.htm the world ’ s the best way to communicate with employees a! Share your view everyone who contributed to this page was processed by aws-apollo4 in, http: //www.darden.virginia.edu/faculty/bourgeois.htm P.O... During these times is a big challenge for management – and for employee communication or read it... Looks like respect and lower productivity of Engagement and focus regarding employee comms was processed by aws-apollo4 in 0.127,. Some decisions will be the announcement to employees as quickly as possible product in or!
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